Before digging deep into everything about structured data and their utility in SEO, we should know this-
Using structured data has helped businesses increase their page conversion rates by three times
A boost of 35% monthly organic traffic has been reported by businesses that use structured data
Well, we can clearly see how businesses are benefitting from structured data and improving their search results and traffic volume. So much so, the Google organic conversion rate has also risen 4.5 times than earlier due to the use of structured data.