Color trends are always evolving. In the last few years, we have seen things shift from loud, bright hues to more calming and muted colors. Pantone 2021 Color of the Year, is a mix of both. They announced two trend colors – a dull, classic gray (Pantone Ultimate Gray) and a bright lemon yellow (Pantone Illuminating).
Whether it’s bright or muted hues, the colors you choose along with the printing process, paper, inks, and finishes can impact the final product and costs.