Corporate And Social Responsibility

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 Saved by user, Anonymous on September 25, 2017; 01:20 PM
Barbie dolls are one of the most recognizable toy brands in the world, perhaps in the universe. Girls—and some boys– have enjoyed playing with Barbie dolls since Mattel introduced the first Barbie in 1959. In the intervening years, Mattel sold more and more Barbie dolls through their emotional marketing efforts. Children and, occasionally, adults, could feel like they were members of a club. Conceived as a fashion doll, looking pretty remained Barbie’s main goal in life for many years. 

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