The word “culture” have been thrown around aimlessly over the past decade. It was Merriam Webster’s most popular word during the year 2015. All the while, companies use this buzzword to attract more talent and to appeal as humanly as possible to its customers. They talk about their space and the cool amenities they have; how these ping pong tables, brightly colored walls and stylish furniture highlight the culture of their company. And with numerous coworking spaces claiming the same thing again and again, the distinction of culture from one company to another gets blurry.