Over the years, in addition to developing my own successful psychotherapy practice, I have assisted more than a thousand law firms in their marketing efforts. In many instances, I have worked with personal injury solo practitioners and with personal injury law firms.
Ten years ago, we utilized television, radio, direct mail, bus and subway ads, outdoor billboards, the yellow pages, billboards, brochures and public relations campaigns to attract more clients, to increase profits and to build the brand of a law firm.
And these methods and techniques were very profitable. One firm grew from two offices to seven offices. Many firms earned a 400% return on these campaigns. Some firms got twenty new cases each month. And some lawyers landed very awards as a result of one of the ads which I developed. These techniques are detailed in one of my text books and in articles in law journals.