The concept of on the go breakfast has been growing with increase in availability of packaged food and beverages. Fast paced lifestyle of the consumers have shifted their inclination towards readymade food products over traditional counterparts. Easy availability of such products across all channels and less time for food processing are some of the major factors driving the demand for on the go breakfast products at present. Moreover, increasing health awareness and changing eating habits of the consumers has augmented the demand for on the go breakfast products. Low awareness among the consumers in most of the emerging economies and under developed economies is currently restraining the growth of the market. However, impact of restraints is expected to reduce by the end of the forecast period.